Influentials and Marketing (or They Walk Amongst Us)

Many things we do have become habitual, but how do you incorporate new experiences into your life? With so many options presenting themselves, we need to have a filter of some sort to thin the herd. How do you know…

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Posted: August 27, 2012
Tags: influentials, social equity, social marketing

Thanks for the Kind Words

I just found out I was mentioned after getting into a <ahem>discussion</ahem> in the comments section of the post entitled “Marketing’s New Fundamentalists” on The Ad Contrarian. As an interesting point, before going on, I revisited the site to obtain…

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Posted: August 21, 2012
Tags: influentials, social marketing

Social Equity is You

Since posting this idea last week as part of the Web ME.0 concept, I have been asked a few times about the term Social Equity. It seemed to be coming up often enough that I wanted to start working through…

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Posted: August 20, 2012
Tags: social equity, web me.0
Comments: 1

Social Marketing and the Copywriter 2.0

The wilds of Social Media are evolving again. This time, the tools are expanding in a way which should also include some future proofing. This new tool set is not a fly-by-night hot buzzword technology. It is, instead, the very…

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Posted: August 13, 2012
Tags: copywriter 2.0, social marketing, social media
Comments: 0

Social Marketing: The Evolution of Social Media

Companies: Stop treating social networks as interesting bobbles. The shine is wearing off and the gritty underbelly of usefulness is apparent. The metamorphosis is nearly complete and you need to be ready for it. It is no longer social media.…

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Posted: August 9, 2012
Tags: social marketing, social media
Comments: 1

Social Equity and Web ME.0

What if everything we thought about how the web worked was wrong? Suppose we had been duped into believing things are intended to work one way, when it really should have been another? That might very well be the situation.…

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Posted: August 7, 2012
Tags: social equity, web me.0
Comments: 0

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Monthly Archives: August 2012